Recruitment marketing + admissions · Sixth forms

Fill your sixth form, year after year.

Marketing that puts your courses in front of 200,000+ Year 11s. Every enquiry captured, nurtured and converted on results day. One system, no gaps.

Your recruitment funnel · Live Sept 2026 cohort
  • Enquiries 1,204
  • Event booked 861
  • Applications 694
  • Offers 512
  • Enrolled 438

Emma: 14 warm leads untouched for two weeks. Follow-ups drafted for your review.

Trusted by one in four sixth forms and colleges in England

Greenshaw High School Beths Grammar School Westcliff High School for Boys Rainham Mark Grammar School Watford Grammar School for Boys Twynham School King Edward VI Aston School Upton Court Grammar School Belper School and Sixth Form Centre Urmston Grammar Academy Colyton Grammar School Trinity Sixth Form Academy Eltham Hill School Bourne Grammar School St Bernard's Catholic Grammar School Solihull Sixth Form College Eastbury Community School East Norfolk Sixth Form College Langley Park School for Girls Longley Park Sixth Form Academy
The problem

Recruiting students is now a competition. Most sixth forms fight it with a patchwork.

Every Year 11 has a choice - and your competitors are already in their feed. Meanwhile your team juggles five disconnected tools, and students who loved your open evening never hear from you again.

The patchwork

Five disconnected tools

Disconnected
Events tool
Mailing platform
Enquiry spreadsheet
Generic CRM
An MIS that talks to none of them

One pipeline

One connected record

Connected

Admissions+: recruitment CRM, online applications and enrolment workflow in one.

Recruitment
Applications
Enrolment
Emma AIWorking inside every stage
Why marketing is now the job

Every empty desk is around £5,100 of funding, every year of the course.

Ten unfilled places is a teacher's salary. Recruit the student once and the funding follows for two years - which makes recruitment marketing the highest-return work your team does all cycle.

Source: DfE 16-19 funding rates, GOV.UK

September cohortYear 12 classroom
9 / 12 filled
3 empty desksAcross two academic years Funding impact−£31K
The toolkit

Everything the journey runs on.

A complete marketing engine and admissions CRM, one record underneath every student. Pick a tool to look inside - then scroll on to see it working across the whole journey.

Marketing tools

Know which channels fill your sixth form

Branded campaign and landing pages that run on their own online platform, built in minutes - plus social and WhatsApp campaigns that feed the same funnel. Every enquiry carries its source, so you see what converts.

Branded landing pages, no site edits needed
Publish events to social as a lead source, not a chore
WhatsApp and SMS campaigns in the same funnel
Source reporting: website, events, social, ApplicaaOne
Conversion per open evening
Your profile in front of 200,000+ Year 11s

Ask Emma: "Which sources brought our best-converting enquiries?"

Integration

The ultimate partner for your MIS.

Full technical integration with SIMS, Arbor, Bromcom and iSAMS. No re-keying, no duplicates, no leads lost between platforms.

ESS SIMS
Arbor
Bromcom
iSAMS
The journey

A recruitment engine, not an admin cycle.

Stages 01-04 are the marketing half: be seen, be chosen. Stages 05-07 are the admissions half: keep every student you won.

Pick a stage to explore - it also plays through on its own

Win them · the marketing half

Keep them · the admissions half

Reach students your feeder schools never send you

Powered by Applicaa

ApplicaaOne is where students discover and apply to sixth forms. Your profile, courses and open events sit in their search results - and Quick Apply drops them straight into your pipeline.

200,000+

Year 11 students

Every school

and college listed

Claim your profile

Results on ApplicaaOne

Hillcrest Sixth Form OFSTED OUTSTANDING

28 courses · 0.8 miles · Open evening 9 Oct

Quick Apply

Northside College

19 courses · 2.4 miles

Free admissions audit · 12 seconds · no sign-up

How many students are you losing to the school down the road?

Ask Emma. She cross-references ApplicaaOne, the DfE, Ofsted and ISI, and comes back with the number nobody else can tell you: how many of your catchment students applied somewhere else.

Audit complete

Solihull Sixth Form

B91 1SB·Outstanding·Bromcom
Your admissions score
A
Excellent
Based on cross-applications, application accessibility, online reputation, ApplicaaOne visibility and academic profile
Cross-applicationsA
Application accessibilityB
Online reputationA
ApplicaaOne visibilityA
Academic profileB

Key Findings

The most important issues affecting your admissions competitiveness, ranked by impact.

Where Your Students Are Applying

Students at your school who also applied to or enrolled at other sixth forms on ApplicaaOne.

Popular Courses

Subjects that students at this school applied for and enrolled into at competitor sixth forms.

Application Accessibility

How easy it is for a student to find and complete an application on your website.

Online Reputation

What parents and students see when they search for your school online.

Performance, Results & Post-18 Destinations

Ofsted inspection grades, A-level outcomes and where students go after sixth form.

All year round

Year 13 arrivals, transfers and late starters.

Students move mid-year: a transfer from another sixth form, a January start, a Year 12 who changes their mind in October. Each one applies online, is assessed against your entry requirements and enrols on the same record as your main cohort.

Applications open all year

A live in-year form, not a PDF emailed to the office.

Checked against entry requirements

The same course rules apply to a single applicant in February as to 400 in March.

Enrolled and in the MIS

One student, one click - and they appear in your reporting like everyone else.

Faith schools

Are you a faith school?

Faith-designated sixth forms rank on religious criteria too. The SIF, the references and the rankings all run in the same place as your applications.

Admissions+ for faith schools

Supplementary Information Forms

Your SIF, customised to your admissions policy and live on your website.

Religious references

Requested from the named minister and attached to the SIF automatically.

Rankings and reconciliation

Rank against your criteria on screen, then check the LA list for families with no SIF.

Meet Emma

The admissions assistant inside your system, not bolted on.

Built into Admissions+, she builds your events, chases cold leads, drafts follow-ups and runs your results-day embargo. Meet her properly.

71% of all support chats resolved end to end, no human needed Applicaa platform data

Say this to Emma

Create an open evening on 9 October, 200 places

Event built, sessions added, booking page published. Taking bookings now.

On your terms

  • Shows you every change and waits for your OK before anything happens
  • Never edits student records, never writes to your MIS
  • Never touches admissions decisions
  • Your data is never used to train AI models
  • Runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider
New Emma for families

Your website answers families at 11pm. Then captures the enquiry.

A chat widget for your website and applicant portal. Emma answers from knowledge you control and cites her source on every answer. If she doesn't know, she says so and offers your team.

Grounded answers with citations - she never invents one
Live hand-off to your team when staff are available, a ticket when not
Interested families become enquiries in your pipeline, automatically
Questions she couldn't answer become one-click knowledge fixes

Hillcrest Sixth Form · Ask us anything

Online

Can my daughter come to an open evening before deciding whether to apply?

Of course - our next open evening is Thursday 9 October, 4:30 to 7pm. No booking needed, just come along and see the school for yourselves. Source: open events page

Would you like us to keep you posted about open evenings and key dates?

Yes, take my details No thanks

New enquiry created in your pipeline: Yr 12 entry, Sept 2027

Results

Sixth forms that stopped losing students.

On results day

“When it came to enrolments, parents were coming in the day after results saying ‘Is that it?’ It was really swift and painless.”
MM Mark McDowellRainham Mark Grammar School

+20%

growth in sixth form student numbers at Urmston Grammar in their first year on Admissions+.

Tom Kennedy-Fowler, Deputy Head

+36%

sixth form applications at Oaks Park High School over two years.

School portal figure · confirm before publish

600 emails → 1 send

St Thomas More High replaced manually typed MIS emails with one personalised send.

Jed Marshall

What schools ask Emma to do Rebuilt an open evening booking page for a sixth form in Kent, live in 4 minutes. Illustrative examples
Add it when you need it

Once they are enrolled, run the 16-19 Bursary Fund without the paper.

Students apply online with evidence attached, eligibility auto-calculates against your criteria, and every award, request and payment is tracked and audit-ready - from application through renewals.

Explore Bursary16+ Used alongside Admissions+
16-19 Bursary Fund · 2026/27 Audit-ready
Application + evidence Complete
Eligibility auto-calculated Tier A
Award + payments Tracked

Schools can spend up to 5% of their allocation on administering it - which can make Bursary16+ effectively free.

Ready to fill September?

Book a meeting and we will show you your recruitment funnel, end to end.

Grade my sixth form free