Global recruitment + admissions · International schools

Fill every place, from anywhere in the world.

Enquiries captured around the clock, applications completed in the family's own language from any phone, offers signed and deposits paid from any continent - and clean data landing in iSAMS or your MIS.

Enquiries · around the clock Live
02:14

Singapore

Relocating family asks about Year 7 places

Captured
05:40

Dubai

Application finished on a phone at the airport

Submitted
11:07

Lagos

Deposit paid, contract signed digitally

Enrolled

Emma: Answered all three in their own language while your office was closed.

Trusted by 2,500+ schools and colleges · proven in the UK, built for international recruitment

Michaelhouse School Al Muntazir Islamic International School Warwick Academy Network International School St. Dominic's International School Uppsala International School
The problem

Your market is global. Your systems are spreadsheets.

Families relocate year-round. Agents feed your pipeline from three continents. Enquiries land at 2am. And the full picture lives across inboxes and spreadsheets - while the school across town replies first.

The patchwork

Six disconnected hand-offs

Disconnected
Shared inbox
Agent email trails
Boarding spreadsheet
Mailing platform
Translation queue
An MIS that talks to none of them

One pipeline

One global family record

Connected

Admissions+: family enquiries, agent applications, offers and onboarding in one record.

Enquiry
Application
Offer
Onboarding
Emma AIAnswering and chasing across every stage and time zone
Why response time is now the job

A family in London wants a January place. Who answers at 2am your time?

An enquiry that sits in a shared inbox for five days quietly ranks another school higher. In a global market, response time is the competition - and your competitor across town replied within the hour.

This is what Emma is for.

She answers enquiries from your published information in the family's own language, at any hour, and captures them into your pipeline. Emma resolves over half of all chats end to end, with no human needed - so nothing waits for your morning.

LONDON 02:14 DUBAI 06:14 SINGAPORE 10:14 E NEW ENQUIRY · LONDON · 02:14 ANSWERED · CAPTURED · IN YOUR PIPELINE
The toolkit

Everything the journey runs on.

A complete recruitment CRM for a global market, one record underneath every family. Pick a tool to look inside - then scroll on to see it working across the whole journey.

Leads & enquiries

Every enquiry tracked, whatever time zone it arrives from

One live pipeline for every route into the school - grouped by engagement, watched around the clock.

One record per family from first touch
Dynamic and static lists, built on your criteria
Lead scoring to rank the warmest families
At-risk flags and stale-enquiry lists
Bulk follow-up tasks in one click

Ask Emma: "Flag any enquiries that are going cold."

Integration

The ultimate partner for your MIS.

Full technical integration with iSAMS, SIMS, Arbor and Bromcom - pupil, contact and fee-payer records written straight across, boarder status included. No re-keying, no duplicates, no CSV shuffle at the end of the round.

iSAMS
ESS SIMS
Arbor
Bromcom

Can't see yours? Talk to us anyway. More integrations are in progress, including SchoolBase, and we build against new systems when customers need them.

The journey

Rolling recruitment, not a results day.

Families arrive in every term, from every time zone. Follow one admissions day around the world - pick a city to see the stage that happens there.

One admissions day, seven time zones

01 · Be found

Every route into your school leads to one pipeline

Branded landing pages for every entry point, enquiry forms on your website, virtual and in-person open events - each one lands in the same pipeline. From October, agent-submitted students join them.

Landing pages per entry point Website enquiry forms Agent submissions Coming autumn 2026

Website enquiry · Year 10 entry

The Chen family · London · 02:14

New

Virtual open morning booking

The Okafor family · relocating in January

Booked

Agent submission · Bright Futures Ed.

Two students · Year 12 boarding

Coming autumn 2026

One pipeline, one record per family

01 / 07
Coming autumn 2026

One view of your agents. One picture of your houses.

The International Recruitment & Enrolment Suite is coming to Admissions+: an agent database and agent portal, visa tracking, contracts and commission - beside day and boarding enrolment reporting with future projections.

Agent database Agent portal Visa tracking Contracts & commission Day & boarding enrolment reporting Future projections
Agent pipeline - unlocked in the beta
House occupancy - unlocked in the beta
Register interest in the beta Books a call with Maria, Head of Independent Schools · Read the announcement

In early design · detail will evolve · announced 24 June 2026

Rolling admissions

Families arrive in every month of the year.

A posting changes, a contract starts in January, a family relocates at half term. International admissions are rolling by nature - so every enquiry, application, assessment and offer works the same way whatever the month, in whatever language the family speaks.

Enquiries in every time zone

Captured around the clock, all year, whatever route they arrive by.

The same forms, any language

A family applying in February completes exactly what a September family does, in their own language.

Enrolled and in the MIS

Mid-year joiners transfer across with the rest, boarder status included.

Meet Emma

The admissions assistant inside your system, not bolted on.

Built into Admissions+, she builds your events, chases the leads going cold overnight, sets up interview days and reconfigures your forms - by asking. Meet her properly.

51% of all support chats resolved end to end, no human needed Applicaa platform data

Say this to Emma

Set up interview days on 3-4 March, 15-minute slots

Sessions created, slots generated, matching applicants invited. Non-bookers get a chase.

On your terms

  • Shows you every change and waits for your OK before anything happens
  • Never edits student records, never writes to your MIS
  • Never touches payments or admissions decisions
  • Your data is never used to train AI models
  • Runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider
New Emma for families

Your website answers families at 2am. Then captures the enquiry.

A chat widget for your website and applicant portal. Emma answers from knowledge you control and cites her source on every answer. If she doesn't know, she says so and offers your team.

Grounded answers with citations - she never invents one
Live hand-off to your team when staff are available, a ticket when not
Interested families become enquiries in your pipeline, automatically
Questions she couldn't answer become one-click knowledge fixes

Kingsbridge International School · Ask us anything

Online

We are relocating in January - can my son join Year 10 mid-year?

Yes - we accept mid-year entry into Year 10 where places allow. You can start the application from where you are now, upload his school reports, and book a virtual tour before you fly. Source: mid-year admissions policy

Would you like us to keep you posted about virtual tours and key dates?

Yes, take my details No thanks

New enquiry created in your pipeline: Yr 10 entry, January

Powered by Applicaa

Results

Schools that stopped losing families.

International case study to source · UK proof shown meanwhile

On working with Emma

“I decided to give Emma a try, and I am incredibly impressed. She walked me through so many different scenarios, methodically troubleshooting until it was completely sorted out.”
VC

Vanessa Crudgington

Director of Admissions and Student Services, The BRIT School

What schools ask Emma to do Answered a 2am enquiry from a family relocating to Dubai - captured and in the pipeline by morning. Illustrative examples
Optional add-on

Awarding bursaries and scholarships, without the spreadsheet.

Bursary+ is an end-to-end system for fee-charging schools: parents apply online in their own language with evidence attached, Bursary+ calculates eligibility against the criteria you set, and outcomes go out through the same communication tools - all on the same family record.

How it works

01 Parents complete the application

Share a link to your online Bursary+ form with prospective parents.

02 Instant notifications

Staff are notified of submitted applications that are ready to be reviewed.

03 Assessment and eligibility

Income and evidence are assessed, and Bursary+ calculates eligibility against the criteria you set.

04 Outcome emails

Tell parents the outcome using the same integrated communication tools.

Flexible calculator

The Bursary+ algorithm is set to your school's chosen parameters, so every case is assessed the same way.

Separated families

Parents submit their information confidentially and independently of each other, wherever they live.

Hassle-free renewals

Filter and flag applications due for renewal, notify parents automatically, and let them edit pre-populated data from last year.

Budget and reporting

A live dashboard with customisable charts, remaining bursary budget always in view, and bulk PDF exports.

Security & compliance Documents uploaded by parents are stored securely, every action is logged and time-stamped, and the system is GDPR compliant with ISO certification, 2FA and SSL encryption.

Ready to see it working in your time zone?

Book a meeting and we will walk your team through the journey - from a 2am enquiry to a signed contract.