The CRM that protects your trust's revenue.
Places left unfilled, pupil premium never claimed, appeals lost by default - revenue leaking in places nobody is watching. MAT Management+ is the admissions CRM built to capture all of it, across every school, with Emma AI doing the chasing.
£1.9m
recoverable per year - funding that leaks without a trust-wide CRM
Unfilled places
AWPU / GAG per pupil
Unclaimed pupil premium
FSM not declared at application
Places lost after "no offer"
Appeals & waiting lists unmanaged
Bursary funds underspent
16-19 allocation not drawn down
Emma: Riverside is tracking below PAN. Support campaign drafted for your review.
Illustrative model · figures to verify before publish
Trusted by 400+ MATs and 2,500+ schools across the UK
Falling rolls are a revenue problem before they are a numbers problem.
Funding follows pupils. Fixed staffing and premises costs do not fall with them. The demographic turn has already started, and it lands on the balance sheet.
-473k
Fewer nursery and primary pupils projected across England by 2031 - a 10.7% fall.
DfE national pupil projections [verify]
37%
Of trusts projected to fall below 5% revenue reserves - the ESFA financial-vulnerability marker.
IMP Software MAT finance report [verify]
£4,955+
Minimum funding per primary place, per year (£6,465 secondary) - multiplied by every year on roll.
NFF minimum per-pupil 2025-26 [verify]
When admissions data sits in silos across your schools, revenue leaks where nobody is watching. A trust-wide CRM turns that from invisible into recoverable.
Four places your trust is leaving money on the table.
MAT Management+ closes each one systematically, across every school.
01Fill more places
Every place is multi-year funding
A place is not a one-off. It is per-pupil funding for every year that child stays on roll. The CRM catches families who drift between enquiry and enrolment, so schools fill from a warmer funnel instead of scrambling in results week.
£4,955-£6,465 per place, per year · compounding across 5-7 years on roll
02Claim every premium
Capture pupil premium at application
Pupil premium is triggered by FSM eligibility, but families who do not self-declare are money the trust never claims. Capturing eligibility at the point of application, then feeding it to your MIS, turns unclaimed premium into funding.
£1,515 primary · £1,075 secondary, per eligible pupil, per year
03Win back "no offer" families
Appeals and waiting lists, managed
A refused place does not have to mean a lost pupil. Instead of families walking after a "no offer", the CRM keeps them on managed waiting lists and through the appeals window - recovering places, and their funding, that would otherwise vanish.
Every recovered place = one pupil's funding, every year they stay
04Draw down bursary in full
No bursary funds left unspent
Underspent or unevidenced 16-19 bursary allocations get clawed back. Bursary16+ tracks applications, approvals and evidence across the trust, so post-16 funds are drawn down fully and defensibly at audit.
Full allocation spent · audit-ready evidence trail across every school
What is your trust leaving on the table?
A rough model of the annual revenue at stake across your schools. Move the sliders to match your trust.
Predominant phase sets the per-pupil rate
Recoverable revenue / year
£839k
Modelled on this year's funding rates, before compounding across years on roll.
Unfilled places£475,680
Unclaimed pupil premium£363,600
Emma works this list for you - chasing the drifting families and the blank eligibility questions, with every message approved first.
Illustrative. Per-place figures use 2025-26 NFF minimum per-pupil funding (£4,955 primary / £6,465 secondary); pupil premium at £1,515 primary / £1,075 secondary. A place recurs for every year a pupil stays on roll, so annual figures understate lifetime value. All rates to verify before publish.
Fragmented systems are a funding risk and a compliance risk.
Twelve schools running admissions twelve ways: no single truth, duplicated staffing, GDPR exposure at every seam.
Fragmented data
Twelve schools, twelve versions of the truth
A PAN question from the board takes three weeks of chasing spreadsheets.
Duplicated effort
The same admin, paid for at every school
Every school pays for admin a central team of three could run.
Reactive discovery
Problems surface when it is too late to act
Under-subscription shows up after the window to fix it.
GDPR exposure
Every extra system is another way to be breached
Each potential vulnerability increases your trust's exposure, with little visibility of how student data is handled or shared.
One central team of three can run admissions across 8 to 10 schools.
Schools keep control of decisions. The central team handles process and coordination, so the trust stops paying for the same admin twelve times.
No redundancies needed. Natural staff turnover gives you the opportunity to restructure as posts come up.
The command centre, module by module.
One view across every school, on top of Admissions+ in each.
Every school's admissions, live, in one place
The three-week data chase, retired.
Ask Emma: "Show admissions numbers across all our trust schools." (Coming soon for trust admins)
Build once. Lock for compliance. Deploy everywhere.
One form, locked fields, every school in one click.
Ask Emma: "Turn on centralised references for the trust."
Know which campaigns fill which schools
Support goes where it pays.
Ask Emma: "Where are our enquiries coming from this term?"
Problems flagged while there is still time to act
PAN tracking plus AI-powered projections.
Ask Emma: "Which of our schools look under-subscribed for September?" (Coming soon for trust admins)
Every Year 11 accounted for
Every Year 11, tracked to a destination.
Ask Emma: "Export those admissions figures as a PDF for the governors." (Coming soon)
Consistent, logged, trust-wide when needed
Personal at every school, trust-wide when needed.
Ask Emma: "Send the migration notice to every school except St Mary's and Oakfield."
One platform instead of a dozen exposure points
A single secure, GDPR-compliant platform with the settings that protect you locked trust-wide.
- Locked compliance settings at every school
- Audit trails on all communications
- EU-hosted Emma with confirm-first guardrails
- Every school's data isolated
The ultimate partner for your MIS.
Full technical integration with SIMS, Arbor, Bromcom and iSAMS at every school - plus Power BI export for your data team. No re-keying, no duplicates.
One journey - no revenue lost in the handoffs.
Most funding leaks where one stage passes to the next. The CRM owns the whole path so nothing falls through.
01 · Standardise
One compliant process, everywhere, instantly
Build the form once, lock the fields that protect you, deploy to every school in one click.
"MAT Management+ gives us the centralised control we need."Chris Burland · Beckford Trust
Trust application form · v4Deployed to 12 schools
Safeguarding declarationsLocked
Data collection and consentLocked
School welcome messagePer school
Emma turned on centralised references trust-wide - shown before it saved.
02 · Fill every school
Each school runs a full recruitment engine
Every school gets the full Admissions+ platform - events, landing pages, nurture comms and their own Emma.
"All of the schools that have used Admissions+ in our trust have seen their applications increase by a third in the space of one to two years."Susan Sharp · Spencer Academies Trust
Oakfield High
Open evening live · 172/200 booked
Riverside Academy
Support campaign running · +38 enquiries
St Mary's
Emma chasing 14 cold enquiries
03 · Oversee
Live answers, not three-week data chases
Applications, offers and yield for every school, year on year - and a map of where your students actually come from.
"The insights, the maps showing where students come from: exactly what our trustees need."Rob Mammen · Chingford Academies Trust
04 · Intervene early
Spot the under-subscribed school in July, not September
Every school tracked against PAN, flagged while there is still time to act.
Riverside flagged 11 months out. Time to act, not react.
05 · Enrol and transfer
Consistent enrolment, clean data in every MIS
Standardised enrolment, then records flow into each school's MIS - duplicates caught, nothing re-keyed.
MIS transfer · trust-wideRunning
Oakfield High → SIMS486 records
St Mary's → Arbor412 records
Westgate → BromcomQueued
Duplicates caught and merged9
06 · Track destinations
Know where every Year 11 lands
Live destinations, NEET risk, course popularity - all exportable to Power BI.
Year 11 destinations · trust-wide Power BI
Stayed within trust sixth forms61%
Other sixth forms and colleges31%
Apprenticeships and employment6%
No destination confirmed - NEET risk14 students
07 · Forecast and plan
Next September's numbers, this September
AI-powered projections from LA demographics: which schools will exceed PAN, hold steady or need support - years out.
"Reliable intake projections a few years out will be invaluable for our strategic planning."Helaina English · Leigh Academies Trust
Forecasting is a platform capability, distinct from Emma
Projection blends LA demographics with live pipeline. 2028 assumes the support plan lands.
What changes on a Tuesday.
Four moments every central team recognises, before and after centralisation.
Coordination without the overhead
BeforeEight schools, eight processes, eight spreadsheets - and no way for the centre to see any of them.
NowThe centre oversees every school: spotting bottlenecks, standardising the process and presenting one compliant approach - visibility they simply do not have today. Schools still run their own admissions.
Answers in the meeting, not after it
BeforeHours chasing schools by email, then reconciling spreadsheets that never match.
NowYou open the dashboard. Live application numbers for every school, updated in real time. You give the figure there and then.
Central office can actually help
Before"You will need to ring the school" - because the central team cannot see the application.
NowYou open the application, see it was received, processed and an invitation sent last week, and help them log in to follow progress.
Expansion modelled, not guessed
BeforeExpansion, a new year group or a PAN change signed off on last year's numbers and a hopeful feeling.
NowHistorical patterns, current trends and demographic forecasting model three years of likely demand before you commit.
From reacting to last month's reports to shaping this month's outcomes. From hoping schools are on track to knowing they are. From firefighting to strategic leadership.
Size the opportunity for your trust Meet Emma
An assistant in every school. A copilot for the centre.
Every school gets the full Emma. The centre gets trust-wide tools: targeted notices, policy rollouts and, coming soon, cross-trust answers in plain English. Meet her properly.
On your terms
- Shows you every change and waits for your OK before anything happens
- Never edits student records, never writes to any school's MIS
- Never touches payments or admissions decisions
- Your data is never used to train AI models
- Runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider - every school's data isolated
Parents at every school get answers day and night.
A chat widget on every school's website. Emma answers from knowledge each school controls, and cites her source.
Grounded answers with citations - she never invents one
Live hand-off to your team when staff are available, a ticket when not
Interested families become enquiries in your pipeline, automatically
Questions she couldn't answer become one-click knowledge fixes
Oakfield High School · Ask us anything
Online
Can my daughter still apply if her GCSE results come in August?
Yes - we accept late applications until the end of August, and enrolment is confirmed once results are in. You can start the application now and add her grades later. Source: late applications page
Would you like us to keep you posted about open evenings and key dates?
New enquiry created in your pipeline: Yr 12 entry, Sept 2027
Powered by Applicaa
Trusts that moved from hoping to knowing.
On application growth
"All of the schools that have used Admissions+ in our trust have seen their applications increase by a third in the space of one to two years."
On forecasting
"The future planning forecasting feature is brilliant - being able to get those reliable intake projections a few years out will be invaluable for our strategic planning."
On central control
"We've been working towards a common application form across our trust, and MAT Management+ gives us the centralised control we need."
On trustee reporting
"Having all our trust data in one place - the insights, the maps showing where students come from - this is exactly what our trustees need. It takes things to another level."
400+
MATs with at least one school using Admissions+.
2,500+
schools across the UK, from small trusts to national groups.
100+
trusts have more than half their schools running on Applicaa.
Quotes from the MAT Management+ brochure · confirm roles and trust names before publish
Posted a trust-wide notice to every school except the two named. Turned on centralised references across 12 schools - change shown before it saved. Built open evenings for four schools in one afternoon. Answered 1,657 staff questions last month without a ticket being raised. Flagged 23 at-risk enquiries at one trust school and drafted every follow-up.
Illustrative examplesDo your homework on us.
Find the revenue your trust is leaving on the table.
A 30-minute demo on your real intake - where places, premium and appeals are leaking, and what a trust-wide CRM recovers.