Fill every place. Recruit with confidence.
The only platform for FE that manages high-volume applications, converts enquiries into enrolled, and gives you full visibility from first click to first day - with AI doing the chasing, drafting and answering that used to eat the team's week.
- Applications started 2,210
- Completed 1,459
- Offers made 1,021
- Accepted 776
- Enrolled 396
Emma: 80 enquiries going cold across 9 course areas. One approval sends every chase.
2,500+ institutions · 3M+ applications processed · 800K+ offers made
Peak season at college scale, without the extra staff.
2,210
Applications a cycle
What the busiest tenth of colleges handle
1,021
Offers made
70% of completed applications
396
Enrolled in September
Only 18 of every 100 who start make it
Creative Arts is 18% behind last cycle. Emma has drafted the campaign.
Benchmarks from the State of Post-16 Admissions 2025 · 928 post-16 settings, 2024/25 cycle
Your applications are falling through the cracks.
Colleges juggle five or more disconnected systems. Applications get lost in peak season, follow-ups are missed, and students accept offers elsewhere because someone else replied first.
The patchwork
Six disconnected hand-offs
One pipeline
One connected learner record
Admissions+: recruitment CRM, applications, offers and enrolment in one.
Emma AIChasing, drafting and answering across every stage
Everything the journey runs on.
Be found, capture, engage, convert - at college volume. Pick a tool to look inside.
Be found, then talk where learners already are
ApplicaaOne, social, WhatsApp and your website chat.
ApplicaaOne network listings for course searches
Social media enquiries captured as leads
WhatsApp conversations on the record
Website chat widget answering 24/7
Branded landing pages and lead capture
Ask Emma: "Answer course questions on our website chat and log every enquiry." (Verify channel scope)
The ultimate partner for your MIS.
Direct transfer into Civica, UNIT-e and the other systems colleges actually run, with duplicate prevention at any volume. No re-keying, no leads lost between platforms.
From first click to first day.
Four chapters: fill the pipeline, engage it, convert it, then prove what worked.
01Fill the pipeline
Be found, then capture every application
The ApplicaaOne network puts your courses in front of learners searching by subject and postcode. Every applicant then gets their own account, where progress saves as they go, duplicates are caught automatically and each application lands in the right course area.
Lead sources · this week+214
ApplicaaOne course searches96 leads
Website enquiry forms78 leads
Campaign landing pages40 leads
Every lead routed to its course area automatically.
02Engage
Events that convert, replies that land first
Booking, ticketing and QR check-in for a 500-place open day, with waitlists promoting the next learner automatically. Then email and SMS sequences by course area, tracked two ways, so you are the first college to reply.
October open dayBooking live
500 places · 447 bookedWaitlist on
QR check-in at the gateReady
Cancelled places refilledAuto
Emma built the whole day and promotes the waitlist.
03Convert
Offers out, enrolment done
Conditional and unconditional offers tracked per pathway, with transfers when a learner changes their mind. Then results day under embargo, on-the-spot enrolment and a direct transfer into your MIS.
Results day · Thu 20 AugEmbargo set
Embargo until 08:00Named staff only
On-the-spot enrolmentReady
Direct MIS transferQueued
Emma set the embargo and lifts it on your word.
04Prove it
Know exactly what filled the college
Source attribution shows which campaigns drive enrolments and conversion analytics compare courses and pathways - numbers a principal can take to governors.
Ask your data a question in plain English. No SQL, no report builder.
One system for every applicant you actually get.
A, T and V levels with pathway-specific criteria
Entry criteria per route, multi-pathway applications, transfers in one click.
Placements tracked against the 315-hour requirement
Placement preferences captured at application and tracked to completion.
Own-language forms and document upload
Families complete in their own language; records land in your MIS in English.
19+ adult learners
Register interest and we'll let you know when it lands.
Apprenticeship applicants
Register interest and we'll let you know when it lands.
In-year and roll-on, roll-off enrolment.
Colleges do not have one intake. Adult courses start in January, apprenticeships begin when an employer is ready, and learners transfer between course areas mid-year. Every one of those routes runs through the same pipeline as your September cohort.
Multiple start dates
Course-level start dates rather than a single September deadline.
Transfers between course areas
A learner changing course keeps one record, with the change logged rather than re-entered.
Enrolled and reported
In-year enrolments land in your MIS and your funding reporting the same way.
Meet Emma
The assistant built for college volume.
Emma answers thousands of applicant questions, builds your open days, chases the enquiries going cold across every course area and runs your results-day embargo. Meet her properly.
On your terms
- Shows you every change and waits for your OK before anything happens
- Never edits learner records, never writes to your MIS
- Never touches payments or admissions decisions
- Your data is never used to train AI models
- Runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider
The question asked at midnight is answered at midnight.
A chat widget for your website and applicant portal. Emma answers from knowledge you control and cites her source on every answer. If she doesn't know, she says so and offers your team.
Grounded answers with citations - she never invents one
Live hand-off to your team when staff are available, a ticket when not
Interested families become enquiries in your pipeline, automatically
Questions she couldn't answer become one-click knowledge fixes
Weston College · Ask us anything
Online
Do I need a work placement sorted before applying for the T Level?
No - you can apply now and tell us your placement preferences on the form. We arrange placements with our employer partners against the 315-hour requirement after you enrol. Source: T Level FAQ page
Would you like a reminder when open day booking goes live?
New enquiry created in your pipeline: T Level Digital, Sept 2027
Powered by Applicaa
Colleges that count every learner.
On working with Emma
"I decided to give Emma a try, and I am incredibly impressed. She walked me through so many different scenarios, methodically troubleshooting until it was completely sorted out."
3M+
applications processed across the network.
928
post-16 settings running admissions on Applicaa, from sixth forms to colleges.
51%
of support chats resolved by Emma end to end last month, no human needed.
Built the October open day for 500 and promoted the waitlist as places freed up. Turned 80 cold enquiries across 9 course areas into one approval. Set the results-day embargo and lifted it at 08:00 on the word. Answered a T Level placement question at midnight - enquiry in the pipeline by morning. Answered 1,657 staff questions last month without a ticket being raised.
Illustrative examplesReply first and you usually keep the learner.
The State of Post-16 Admissions 2025 is blunt about it. Across 443,366 applications from 928 post-16 settings, how long a learner waits between getting an offer and being able to say yes is one of the strongest signals in the whole dataset. For colleges and FE the typical wait is 4.1 days - but the slowest quarter take 26.5 days, by which point the learner has usually accepted somewhere else.
Read the State of Post-16 Admissions report+7-11pp
Offer-acceptance lift where one proactive update lands in the quiet middle
+8.5pp
Offer-to-accept lift for settings using SMS lightly vs not at all
Source: The State of Post-16 Admissions 2025 · 928 post-16 settings
Do your homework on us.
Ready, but not sure where to start?
Nobody hands you a login and wishes you luck. We build your first cycle with you - forms, pathways, criteria and MIS connection - and your team can reach a human every working day while you get going.
A team on the end of it, 8am to 4pm
Every working day, plus Emma answering in-app around the clock.
Your first cycle set up with you
Course areas, pathways and criteria configured against how you actually work.
Training for the whole team
Admissions, marketing and course leads - not just the person who signed.
Support hours and onboarding scope to confirm
Ready to see your whole pipeline in one view?
Book a meeting and we will walk it through with your course areas in mind.