One journey. Every step of it.
One recruitment CRM for education - marketing, enquiries, applications and enrolment in a single pipeline, whatever the intake. Emma is the AI agent inside it, doing the chasing, drafting and answering so your team can get on with the people.
Pick the intake you actually run.
Four very different journeys - a state school, a fee-charging school, a trust, an authority. Pick yours below.
Sixty paper packs. One of you.
Nursery tours booked from your site and offers made against live availability. Then the Reception intake onboards itself: forms parents finish on a phone, in their own language, with medical and safeguarding answers routed to the right staff.
A complete family record from age three.
An enquiry at 10pm on a Sunday, from three time zones away.
Every route in - website, phone, agent, word of mouth - lands as one record with its source recorded. Open mornings and virtual events are booked, ticketed and followed up without a spreadsheet.
You know which channels produce enrolled pupils.
One dashboard, every school in the trust.
Live application, offer and enrolment numbers for each school, updated as they happen - not a return you asked for by email and reconciled by hand.
No ring-round, no stale spreadsheet.
Every school in the area, one process.
Faith schools, academies and community schools all run their own supplementary steps. When they run them on Applicaa, the rankings come back to you in a consistent format rather than twenty different spreadsheets.
One format, not twenty spreadsheets.
One agent, everywhere
Intelligence across the whole journey.
Emma is not a chatbot bolted on to each product. She works inside every module, on your data and yours alone - and she does the work, not just the answering. Ask in plain English; she shows you every change before it saves.
- Shows you every change and waits for your OK
- Never edits student records or writes to your MIS
- No part in admissions or ranking decisions
- Your data is never used to train AI models
- Runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider
Every join is a place a transition breaks.
Your MIS records pupils once they arrive. It was never built to market to a family, chase an enquiry or run a funnel - so schools bolt on a form tool, a spreadsheet, an events platform. Every join between them loses information, and a family feels it. A recruitment CRM removes the joins.
2,500+ institutions on one network.
A feature can be built by anyone. A network cannot. When the school sending you a student is also on Applicaa, the reference arrives with the application and the destination goes back automatically - the smoothest transition there is, because nobody has to run it.
Half of England’s sixth forms and colleges are already on it, and local authorities use it to see where their young people land. Every institution that joins makes it work better for the rest.
The ultimate partner for your MIS.
Applicaa does not replace your MIS, it sits in front of it. The CRM wins the student; the MIS records them once they are yours. One integration serves every module - duplicates caught before they land, user-defined fields supported, nothing re-keyed. Cannot see yours? Talk to us anyway; more are in progress.
Start where it hurts. Grow into the rest.
Every module works on its own, and every one shares the same student record, the same MIS integration and the same AI agent. State and independent schools, sixth forms, FE and international colleges, trusts and local authorities all run on it.
One platform. Every step of the journey.
Book a meeting and we will map it against the part of the journey you own.