Every school, college and school group is competing for students.
Until now, the marketing tools to win that competition did not exist for education.
Your MIS records pupils once they arrive. It was never built to market to a family, chase an enquiry or run a funnel. That is what a recruitment CRM does - and Applicaa is the one built for education.
DROP emma-events-full.mp4 INTO uploads/
Every family you win makes the next one easier.
Attract and Convert are the recruitment marketing half, Enrol and Sync the admissions half, and the record lands cleanly in your MIS.
Reach the right families
Campaigns, landing pages, social and open events. Be the school families hear about first.
Nurture every enquiry
Journeys that turn interest into applications, and win the undecided.
Win the place
Applications, offers and enrolment in one place. From accepted to enrolled, nothing left to chance.
Hand off to your MIS
When a student enrols, the record syncs straight to your MIS. Then the wheel turns again.
Emma learns your school.
Every task she completes for you builds her memory of how your school works - on top of nine years of Applicaa admissions experience. Your data belongs to you, and it never trains Emma for anyone else.
YOUR SCHOOL · YOUR DATA · NOBODY ELSE'S
How many students are you losing to the school down the road?
Ask Emma. She cross-references ApplicaaOne, the DfE, Ofsted and ISI, and comes back with the number nobody else can tell you: how many of your catchment students applied somewhere else.
Greenford High School
Key Findings
The most important issues affecting your admissions competitiveness, ranked by impact.
Where Your Students Are Applying
Students at your school who also applied to or enrolled at other sixth forms on ApplicaaOne.
Popular Courses
Subjects that students at this school applied for and enrolled into at competitor sixth forms.
Application Accessibility
How easy it is for a student to find and complete an application on your website.
Online Reputation
What parents and students see when they search for your school online.
Performance, Results & Post-18 Destinations
Ofsted inspection grades, A-level outcomes and where students go after sixth form.
A complete marketing engine, built for education.
Every family, followed up, every time
Multi-step journeys with branching and waits, triggered by what families do. Email, SMS and WhatsApp, personalised and sent at the right moment.
EMMA BUILDS THE JOURNEY. YOU APPROVE IT.
Publish once, feed leads in
Social that works as a lead source, not a chore. Emma publishes your events and campaigns, and the sign-ups land straight in your funnel.
Stop flying blind
Segments that update themselves, lead scoring, and reporting that shows which events convert.
Pages and forms that convert
Open-day and event campaigns, with web tracking that spots interest before a form is filled.
See the students already interested in you, and bring them into your funnel.
ApplicaaOne is the network where students and parents discover and apply to providers. Claim your profile, see the who is applying near you, and turn warm demand into applications. Something no generic CRM can do.
Claim your ApplicaaOne profileAPPLICAA PLATFORM DATA, AS OF 11 AUGUST 2026
Emma does the work along the way.
You stay in control. Emma never decides who gets in.Nurtures every lead
Emma runs your campaigns and journeys, and keeps every enquiry warm until it becomes an application.
Answers parents all day
Questions answered in your voice, around the clock. Nothing waits until Monday.
Chases the undecided
Emma follows up the families going quiet, before your neighbour does.
Flags what needs you
She surfaces the enquiries and decisions that need a human, so your team acts where it matters.
Emma knows what works. She was built on a decade of admissions with 2,500+ schools.
A management information system records pupils. It was never built to help you recruit them. And your data stays yours - it belongs to your school and nobody else, and it is never used to train Emma for anyone else.
One platform, every setting.
Proof, not promises.
I decided to give Emma a try, and I am incredibly impressed. She walked me through so many different scenarios, methodically troubleshooting until it was completely sorted out. The depth and helpfulness of Emma really exceeded my expectations.
average rating on Google, from the schools and colleges who use Applicaa every day. (Google Business Profile, 2026)
Events, webinars and resources.
State of Admissions 2026
The 15-page sector report. Benchmarks and AI adoption data from 1,700+ institutions.
One day. Every MAT question.
Learn it live, with our team.
Join the Applicaa team for training, demonstrations and Q&A sessions. Every session is live.
Sign up nowFresh thinking on student recruitment.
Win more students.
Fill more places.
See what Applicaa and Emma can do for your team. Book a demo, or see Emma in action first.