Your AI agent for student recruitment
Emma works the journey.
You just ask.
Every enquiry answered, every family followed up, every application chased - your school's own Emma, working inside your Applicaa platform. Nothing important happens without you.
You ask. She does the work. You approve what matters.
01
You ask in plain English
No dashboards to learn, no workflows to build. Tell Emma what you need, the way you'd brief a colleague.
02
Emma does the work
She drafts, sends, books, chases and reports across the whole platform - campaigns, journeys, events and applications.
03
You approve what matters
Anything that touches a family waits for your sign-off until you say otherwise. Emma earns autonomy as she learns your institution.
Always learning
Every task you give Emma builds her memory. She remembers your voice, your families and what worked last time - so every ask makes the next one faster and sharper.
The work that never used to get done.
Not a chatbot bolted onto a form. Emma works inside your recruitment platform, so she can actually do things - not just talk about them.
Answers families day and night
Admissions questions answered in your voice, from your policies, around the clock. Nothing waits until Monday.
Nurtures every enquiry
Every lead followed up personally - email, SMS and WhatsApp - until interest becomes an application.
Chases the undecided
She spots families going quiet and follows up before your neighbour does - drafts ready for your sign-off.
Builds campaigns and events
Open evenings, taster days and journeys - drafted end to end, from invite list to landing page.
Analyses your recruitment
Cross-applications, conversion, catchment shifts - ask a question, get the number and what to do about it.
Flags what needs a human
Safeguarding concerns, complex cases, big decisions - handed straight to your team, never handled alone.
What our schools use Emma for.
Not a demo script. These are the jobs schools hand to Emma every week - and the words they use to ask.
What schools use her for
Building and editing forms
New questions, sections and compliance notices - dropped into the right step
Reports and exports
CSV and PDF on demand, from a single row to 900 or more in one request
Results-day embargoes
Configured, staffed, notified and released
Open events
Open Evenings, Open Mornings and Stay and Play, up to 1,000 places
Interviews and invitations
Filters built, students added, invitations queued
Templates and settings
Reusable emails, registration and enquiry gates
What staff actually asked
“Open my Sixth Form applications for September.”
Sets your opening and closing dates and switches registration on. No menus, no settings hunt.
“Add a proof-of-address upload to the admissions form.”
Creates the question and drops it into the correct step - compliance notices and medical sections included.
“Export everyone who’s accepted an offer.”
Pulls the list straight to CSV or PDF, from a handful of students to 900 or more, in one go.
“Lock the system for results day.”
Configures your embargo, keeps the right staff on access, and emails the team automatically.
“Invite all offer-holders to interview.”
Builds the filter, adds the students, and queues the invitations.
“Publish our Open Evening for 1 October.”
Creates the event, sets the capacity and time, and makes it live.
In their words, not ours.
Your Emma. Always adding new skills.
Every part of the journey is a skill Emma has learned - and they all share one memory of your institution, so each skill makes the others sharper.
Leads
Turns a messy enquiry list into a worked pipeline.
Today a family fills in an enquiry form, lands in a list, and too often sits there. Follow-ups slip, and the family quietly ranks another school higher. Her leads skill watches every new enquiry, scores it on likelihood-to-convert - engagement, catchment, stage of journey, sibling links - and works the pipeline: nudging staff on hot leads, auto-sequencing follow-ups on colder ones, and flagging any family going quiet before the preference deadline.
As an admissions lead
“I want every enquiry scored and followed up automatically, so no family falls through the cracks and I spend my time on the ones most likely to enrol.”
New Emma for families
Your website answers families at 11pm. Then captures the enquiry.
A chat widget for your website and applicant portal. Emma answers from knowledge you control and cites her source on every answer. If she doesn't know, she says so and offers your team.
Hillcrest Sixth Form
OnlineCan my daughter still apply if her GCSE results come in August?
Yes - we accept late applications until the end of August, and enrolment is confirmed once results are in. You can start the application now and add her grades later. Source: late applications page
Would you like us to keep you posted about open evenings and key dates?
New enquiry created in your pipeline: Yr 12 entry, Sept 2027
She was built on a decade of admissions with 2,500+ institutions.
A generic AI assistant knows the internet. Emma knows the UK admissions cycle - preference deadlines, results day, the September Guarantee - from ten years of Applicaa running admissions alongside schools. And she learns your school with every task: your data belongs to you, and it never trains Emma for anyone else.
154
live tools she can use across the platform
71%
of all support chats resolved end to end, no human needed
3 in 4
of the chats she handles, closed without a human
Applicaa platform data
Emma in action · 90 seconds
You stay in control. Always.
Decisions
Emma never decides who gets in
Offers, places and priorities stay with your team. Emma does the legwork either side.
Approval
Review before anything sends
Every message, campaign and journey starts as a draft for you. Grant autonomy task by task, when you're ready.
Audit trail
Yours alone, every action logged
Your Emma works for your school only - every school's data fully isolated on AWS in the EU, never used to train anyone else's Emma. A full record of what she did, when and why.
Data and hosting
Your data is never used to train AI models
Not by us, and not by anyone else. Emma runs entirely in the EU on AWS Bedrock, with Anthropic as the model provider, and works for your school alone.
An Emma for every kind of provider.
Put Emma to work.
See her working your own admissions in a 30-minute demo - or let her run your free admissions audit first.