Growth mindset
Learn new things. Listen to feedback. Keep growing in knowledge.
How it started
Built in a school, for a school problem.
Applicaa began as ULAS when geography teachers Guthrie Denniston and Tim Dixon saw a paper admissions process getting in the way at Greenford High School. They built the first version for the work their own team needed to do.
That practical beginning still matters. We build around the round a school actually runs, then connect the record back to the MIS once the student is yours.
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A problem staff were living
Paper applications, falling enrolment and a final round of manual rekeying into the MIS.
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The first Admissions+ build
References, course availability and enrolment moved into one online process.
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Other schools joined
The in-house tool became a shared platform, with records transferring back to each school's MIS.
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Applicaa today
Recruitment, marketing and admissions tools built for education, with Emma working inside them.